Meet Allie Sparr,
Global Head of Brand
and Marketing,
FCTG Independent

What was your first job and what did you learn from it that you still use today?
Other than babysitting and hospo (which will certainly teach you some lessons!) my first role was a Convention Sales Assistant at New Orleans & Co.

I had a boss there who was tough, but I loved her! She taught me a lot about the importance of preparation and presentation in work, even with the tiniest things.

It’s always worthwhile to put the time in to make information easy to read and professional looking.


What’s the first thing you do when you start a new position?
I read once to make friends with the finance leader because they can make your life very easy or very hard and I stick to that.


What advice would you give someone wanting to start a career in travel now?
There’s no time like the present. I love this industry so much and that has a lot to do with the people who are in it. Anyone looking to start a career in travel should absolutely go for it.

The experiences, friendships and professional growth opportunities make this undoubtedly one of the most enjoyable industries you can be a part of.


What has the pandemic taught you about yourself?
Like many of us, I realised that it’s okay to slow down a bit. Life moves fast and the pandemic forced us to take things at a different pace.

I was surprised by how well I adapted to it. That being said – I was on a plane as soon as that option became available again!

 Aisle or window seat and why?
Aisle for long haul – I get up a million times.


What’s the first thing you do when you get into the office?
Say hi to the team and get stuck into emails – no time to waste.


What are some of your favourite spots around the world and why?
Always a tough one. Slovenia feels like a fairy tale – the landscape is diverse and absolutely magical at every turn. Plus, it’s quite affordable compared to more popular parts of Europe.

Peru is also sensational – I love the culture, history, wildlife and cuisine. I could easily spend months exploring Peru.

What are you most looking forward to about working with FCTG Independent?

I’m excited to be a part of such a growth area of the business. FCTG is a fantastic organisation as a whole and the independent business has so much going for it.

There are loads of developments in the works and marketing will play a huge role in that. I can’t wait to grow my global marketing team and build a world-class independent travel agency brand. 

Agents wanting to learn more about joining can email [email protected] or visit this page