Meet Siti Hadijah Arifin,
Deputy Director
of Tourism Malaysia

Siti Hadijah Arifin, fondly known to many as ‘Caddy’, is the new Deputy Director of Tourism Malaysia Sydney. As she settles into the job, we ask her some searching questions about life, work…and airplanes!

Q: What was your first ever job and what did you learn from it that you still use today?

A: Citibank. Every day we learnt new things and never stopped learning.

Q: What’s the first thing you do when you start a new position?

A: Get to know my team and what they need to know about me…hehehe!

Q: What advice would you give someone wanting to start a career in travel?

A: Have passion and love what you do or else it won’t go anywhere.

Q: What has the pandemic taught you about yourself?

A: That you shouldn’t take things for granted. Be kind to people and express your love to those you care about in life often because sometimes they might be gone the next day.


Q: Aisle or window seat and why?

A: Window so I can catch the landing moment.

Q: Where are you most looking forward to going now that we are travelling again?

A: New York City is always my dream destination, but Malaysia is where my heart belongs, especially now when I am far from the people I care about in life.

Q: What’s the first thing you do when you get into the office?

A: Switch on my laptop and go straight to my email.

Q: Where are your favourite spots in Malaysia and why?

A: Johor, my hometown, where I can enjoy my favourite coffee stop and famous food, biryani rice.